Brand Toolkit & Resources
Turning a brand into a beacon for the kind of adventurers who dream of checking “luxury treehouse stay” off their bucket lists.
Of all the unique Pacific Northwest experiences to be had, Treehouse Mt. Rainier is a standout. Co-owner Scott Atkins asked us to create an identity for his yet-to-be-built luxury rental that could connect with its national park namesake without repeating the symbols commonly utilized by other treehouse properties, both local and beyond.
We built the brand around a hard-working kit of parts that stands out in the category without becoming too complex for team members to use and extend. A clean typographic logo makes TMR’s hardest-working asset predictably crisp and legible. A wildly vibrant palette of greens lets the structure’s warm-toned cedar wood shine through. Inspiration from vintage NPS typography and carved wood put the finishing touch on an expression as unique as an overnight stay among towering Douglas Fir trees.